Steve & Barry’s No Longer Making the Cheapest Dress in the World

Incredible news this week on Steve & Barry’s–if you have not heard already, they filed for Bankruptcy on Wednesday and will be going into liquidation asap. According to NY Times DealBook blog, there are several dozen irate vendors speaking their mind on the situation. Clearly the company had a pattern of not paying vendors or paying very late, among other distasteful behaviors. While their downward fall is unexpected news to me – it certainly is a lot sooner than I even expected.

Green Cotton just covered a 2 part series on Steve & Barry’s in May ‘ “The Cheapest Dress in the World Part I and Part II – and I just wrote a piece on this latest news aptly entitled, ‘Part III’ on our new site. Come check our latest story on Steve & Barry out.

Photosource: Mark Lennihan/Associated Press as seen in The NY Times

Welcome to a New and Improved Green Cotton

Over the weekend, Green Cotton underwent some significant upgrades that I am very excited about and would like to share with you:

1)    Green Cotton’s new domain. We switched to a new host so now we have the exclusive domain of www.greencottonblog.com. Yay! (Please update your bookmarks.)

2)    If you were using an RSS feed for Green Cotton, please resubscribe to the new site. The original WordPress-hosted blog (https://greencotton.wordpress.com) will no longer be updated.

3)    We added the ‘Add to Any’ feature to individual posts. In line with the latest media sharing tools, Green Cotton now has the capability for readers to share any of the posts with whomever they like using social networking and media bookmarking tools (such as del.icio.us, Facebook, Digg, MySpace and others). Pick the one of your choice. Please check out this feature (at the bottom of every post) and let us know what you think.

4)    Green Cotton joins Facebook. There is now a Green Cotton group on Facebook devoted to building an online community interested in eco-fashion and sustainability. While this group is an extension of the blog – (e.g., sharing snip-its of various posts we do) it will also include much more. There is a discussion board, the wall, and we want this group to be interactive. We want to hear from you. Join up and let us know what you think– what issues should be covered etc. The discussion topic of the day is on Factory Green and web 2.0 hitting the apparel industry – tell us what you think.

5)    The other place to check us out on Facebook is the Green Cotton page. This page is a great place to get up to date info on the blog and find out about new articles and companies we are reading about.  Come join us!

One of Green Cotton’s goals is to foster an online community passionate about the environment, fashion, style and sustainability. We’d love to hear from you– through our comments board, email, on facebook or elsewhere). Tell us what is on your mind and what’s new or hot in your neck of the woods.

(Note: comments have been disabled on this WordPress-hosted blog. Please go to the new Green Cotton Blog and post your comments there.)

Hot Summer Trends from a Greener Eye: Swimsuits & More

By Erin Dale

There’s no time like summer to flaunt the hottest trends. The weather is gorgeous, and you may be feeling more adventurous than in winter, when you cowered in your cozy knits. There are plenty of snazzy summer items available for every budget, but what if you crave greener wardrobe choices? With a little research, it’s easy to find eco-friendly versions of this summer’s trends—you just have to know where to hunt. I’ve selected what I consider to be this season’s biggest trends – guided by my favorite fashion magazines – and have done some heavy “research” (i.e. major shopping) to find some of the greenest options out there.

Floral prints were everywhere in the spring, and the runway look has carried over and will be even bigger this fall. Let your wardrobe blossom with this floral tube dress by Urban Renewal. It’s made from vintage fabrics and great for a fashion lover on a budget. But be aware: buying this brand may not be your greenest choice because it’s sold in a major store (maybe you could find something similar from a thrift store or an eco-friendly designer). However, everything in the Urban Renewal line is made from recycled fabrics, so not one piece of clothing is alike. Each outfit is handcrafted in Philadelphia from vintage and surplus materials sourced from rag mills. I love to buy made-in-the-USA clothing, and have been buying Urban Renewal pieces for years, long before I knew much about eco-friendly fashion. Keep in mind that Urban Renewal is sold at Urban Outfitters, which you may not feel comfortable supporting; the store also sells plenty of factory-produced imports. So if you prefer to steer clear, you can still find Urban Renewal pieces on eBay. I peeked and found a few cute sundresses for sale, so check it out while you can!

Sunglasses. Since floral prints are a summer classic, they should be paired with an equally iconic accessory. Back in high demand are aviator sunglasses. Complement your boho-chic look with an earth-friendly alternative to the plastic glasses you’ll see on most everyone else. I found this awesome pair of iWood aviators on thegreenloop.com that are made from sustainably-harvested wood. If aviators aren’t your thing, iWood has plenty of other styles to choose from.

Jessica Alba featuring Tolani scarf in fabgrind.com

Scarves. One trend may seem a little strange— summer scarves! Blame it on Hollywood, as numerous celebrities have been spotted wearing light, gauzy scarves. But you don’t have to buy the same designer mufflers; you can find unique, handcrafted scarves that are also fair-trade. I found this beautiful striped scarf from Nepal, but it’s already sold out! But I also found this silk scarf from Ten Thousand Villages, a fair trade operation. The site carries this awesome fuchsia and orange cotton scarf, whose proceeds benefit impoverished women in India, where the scarf was made.

Blake Lively with the Kooba bag (www.instyle.com)


Bags. And what summer outfit would be complete without the perfect bag? Luckily enough for the eco-conscious shopper, stylish “green” bags are everywhere. My favorite is the Kooba for Barneys 100% organic cotton tote. The gorgeous metallic trim is made from recycled cork! The bag, recently carried by “Gossip Girl” actress Blake Lively, comes in pale olive green or off-white and retails at $245.00. This bag is stunning and environmentally-friendly, but I find the price tag a little steep! Instead, I’ll be carrying the Feed 100 Bag designed by model/humanitarian Lauren Bush. The organic cotton and burlap bag is only $30, and that money is used to feed 100 children in Rwanda. It’s not quite as stylish as the Kooba bag, but the white cotton will go with any summer outfit.

Eco Monokini featured at http://www.niksters.com                           Monokini at Sunandsin.com

Swimsuits. To me, the most challenging summer wardrobe piece to green-over is the swimsuit. Sexy one pieces are bigger than ever this year (yes, one pieces!), but what are your eco options? I don’t know about you, but this is one thing I don’t want to buy vintage! Thankfully there are companies like Nikster. Not only is their stuff eco-friendly, but it’s perfectly on trend with monokinis, another blast from the past you’ll see this summer. I fell for this made-in-the-USA, purple monokini with a ruffle trim. Sunandskin.com has a list of the top five most eco-friendly swimwear designers, and I really like this Anna Cohen suit and cover-up. According to the site, this company strives to be as environmentally and socially responsible as possible.

What do you think? Do you plan on following any of these summer’s trends? What are some of your favorite summer looks, and how would you “green” them over? Let us know!

Top photosource: http://www.sunandsin.com

Toxic Showers: Study Confirms PVC Curtains Problematic

Organic cotton shower curtain featured above in http://www.greenearthmarket.com

By Shana

The LA Times reported this morning that PVCs and other toxic chemicals are released from shower curtains according to a new study. This article is very timely as it falls just a few days after Green Cotton’s post on greening shower curtains and serves to confirm once again problems associated with certain plastic, vinyl curtains.

In this latest study, researchers tested the ‘chemical composition of five unopened polyvinyl chloride, or PVC, plastic shower curtains bought from Bed Bath & Beyond, Kmart, Sears, Target and Wal-Mart. One of the curtains was then tested to determine the chemicals it released into the air.’

As noted in the previous post, certain shower curtains contain high concentrations of PVCs and subsequently phthalates. Phthalates are linked to reproductive effects and other detrimental side effects. In addition, varying concentrations of organotins, compounds based on tin and hydrocarbons were found in the curtains tested in this study. In fact, one tested curtain released measurable quantities of as many as 108 volatile organic compounds into the air, some of which persisted for nearly a month.

To last 24 hours is one thing, but a whole month? I don’t know about you, but I certainly do not want to expose my bare skin in a hot shower for a whole month to waves of toxic chemicals.

Stephen Lester, science director for the center conducting the study and co-author, notes that seven of the identified chemicals — toluene, ethylbenzene, phenol, methyl isobutyl ketone, xylene, acetophenone and cumene have been identified by the Environmental Protection Agency as hazardous air pollutants.

Potential health effects from exposure to the chemicals include developmental damage and harm to the liver and the central nervous, respiratory and reproductive systems, according to the report.

Phthalates and organotins, which are not chemically bonded to the shower curtain, frequently are added to soften or ‘enhance’ the curtain. Lester further notes that chemical additives evaporate and cling to household dust more easily than the chemicals in the curtains themselves. Volatile organic compounds also evaporate more easily than the less harmful chemicals.

The LA Times writes, ‘vinyl chloride, which is a major building block of PVC, is a known human carcinogen that causes liver cancer,’ according to study co-author.

Furthermore, “[PVC] is a mess when you create [it], it’s a mess when you get rid of it, and it’s off-gassing when you’re using it,” says Martha Dina Argüello, executive director of the Los Angeles chapter of Physicians for Social Responsibility.

So what is the solution?

See Green Cotton’s post on ‘Greener’ Showers Start with the Curtain’ for more details, but essentially, 1) don’t buy PVC curtains, 2) use shower curtains as long as you can and 3) buy green where-ever possible—organic cotton, recycled cotton, bamboo or other sustainable fibers.

Eco Friendly Duds, Eco Friendly Suds? 10 Tips to Green Your Laundry

Photosource: flickr.com

By Brit and Shana

Organic cotton, hemp and recycled PET, are fabulous alternatives to water and pesticide heavy conventional cotton; however, clothing ‘use’ actually has a higher environmental load than ‘production’, so learning how to green your laundering is an important step. According to Treehugger, Life Cycle Assessment (LCA) studies show that even in a short 2 year life span, over 75% of the energy consumption for apparel, comes from their laundering. People are now researching ways to improve fabrics to resist dirt and mitigate cleaning needs; however until self-cleaning clothes are invented, there are easy and important ways to reduce the environmental impact of laundering.

If you make doing your laundry more ecological, you’ll not only save money and ensure your clothes last longer, but you can do wonders to your skin. Here are 10 easy tips to make your laundering greener without buying a thing.

(1) Ordinary Loads. Some people do laundry as if their clothes were caked in mud or had been into a coal mine even after one wear, e.g hot washes, powerful detergents, and high-temperature drying. Yet, the fact of the matter is, extreme washing is not necessary for ordinary loads (90% of cleaning needs). In fact, we can reduce the overall need for doing loads to begin with by wearing clothes more than once.

(2) Removing Stains. For most everyday clothes, one simple step is to pre-treat any stains, then do a cold wash. This will get clothes nice and clean with almost any kind of dirt or stain. Speaking of pre-treating stains, Ed Begley came up last week in our post on Green Celebs and he has a line of eco-friendly cleaning products one of which is a laundry stain remover (supposedly one of his best products).

Forget harsh bleach or chemical stain removers, many stains can be removed more effectively with vinegar, baking soda, milk and sunshine. It’s a matter of tailoring your approach to the stain, rather than zapping it with a one-size-fits-all commercial stain remover.

The sun has a natural bleaching effect too, so hanging bedlinens and other whites outside to dry will help them to stay white.

(3) Heavy Dirt. In addition, you can set aside truly dirty clothes and wash those separately at a higher temperature when enough have accumulated to make a load. Always rinse on cold, not warm.

(4) Washing Machines. When in the market for a new machine, look out for energy star rated machines, which use around half the water that an older machine uses. Europeans have been using front loading machines for an eternity, but they are still a novelty in the US. Front loaders cost more to buy – Frigidaire make the cheapest on the market at the moment – but they cost less to run, using less water and less electricity than top loading machines. They also spin clothes much dryer, cutting drying costs. And they save bra straps from the Spinning Spindle of Doom, an object peculiar to top-loading machines.

(5) Laundry Detergent. In the 1950s, detergent manufacturers were embroiled in bitter competition as to who could make the soapiest, bubbliest detergent. All those bubbles that washed down the drain ended up in lakes and rivers, and at Niagara Falls columns of soap suds rose half way back up the falls.

Today’s detergents are kinder to the waterways but they still end up there – along with ingredients like bleach, pthaletes, and the commonly-used surfactant nonylphenol ethoxylate, an endocrine disruptor and estrogen mimic which does weird things to fish.

Perhaps it’s echos from fifties advertising, but detergent is one of those products that I had doubts that it would work in ecological form. Grist.com’s Sarah Van Schagen tested several eco-friendly detergents and rated Seventh Generation the best, with a very respectable performance in cleaning, and stain removal.

It’s not possible for your washing machine to rinse every last bit of detergent out of your clothes – some of it will always stay in the fibers. It’s kinder to your skin, as well as the local fish, to use a eco-friendly detergent.

(6) Tumble Dryers. are a heinous waste of energy, and shorten the life of your clothes to boot. Think about what that stuff in the lint screen is. It’s your clothes. Dryers are especially harsh on natural fabrics like cotton so if you have to dry, use a low heat, or fluff with air. So the bottom line is don’t tumble dry unless you have to. Place clothes on a drying rack, a line, or use solar energy. For more info see treehugger.com

(7) Line Drying. Even better, line dry on fine days, or on an airer, or on your radiators in winter. Drying clothes in your home raises the humidity of the air (obviously not a plus in Florida in the summer) but where there’s dry heat in the summer, and parched central-heated air in the winter, extra humidity can make the difference between cracking, dry skin, and softer, calmer skin.

Line Dryer, Photosource: Treehugger.com

Hanging garments to dry on clothes hangers simplifies laundry slightly, meaning they can be put straight into the wardrobe when dry.

(8 ) Dry Cleaning
is not a very green cleaning process. In fact, ‘dry’ cleaning is not really dry at all. Though it means without water, the process actually involves a number of often toxic chemicals (solvents) thrown into a giant industrial washing machine with the clothes. The water in this case is being replaced by the chemical solvents.

The most common solvent used is perchloroethylene, classed as a “potential carcinogen” by the International Agency for Research on Cancer. Less toxic dry cleaning solvents, including liquid CO2, are being developed, but are not widely available. In most cases, dry cleaning entails a whole host of non-environmentally friendly chemicals, many of which can easily leach into your skin after the dry cleaning process. Nowadays, there are some ‘ecofriendly alternatives’ to dry cleaning. However the jury is still out in terms of how clean and green these really are…best to avoid the process altogether. Its worth checking these out in your area though.

Perhaps most important is to read labels carefully and if they read ‘dry clean only’ seriously consider whether it is a must-have. In addition however, many dry-clean only clothes, like silk, wool, and rayon, are happy to be gently hand washed, using a gentle soap (eg a mild detergent with a pH below 7 for wool, such as Infinity Heavenly Horsetail or a mild liquid castile soap such as Dr. Bronner’s baby soap for cleaning silk). For more information on hand washing silk and wool see Care2.com. Never wring or twist, press excess water out with a towel, and lay flat to dry.

(9) Minimizing washing. Going back full circle to our point #1, wear clothes more than once. Pants, trousers, skirts, blouses – this should be easy to implement. Remove stains quickly and then you don’t have to wash the whole garment.

(10) Mindful purchases. Finally, being mindful of clothing purchases makes an important difference to the planet, and the health of farmers and garment workers across the world. Buy less, buy green, and recycle & reuse what you have.

Every garment is manufactured once, but will be washed many times. Up to 75% of the environmental impact generated by garments occurs in the first 2 years of wear and maintenance , not in their production, so be mindful of how you care for your clothes.

If you are getting rid of an old washing machine or want to make creative use of old style washing boards, baskets and machines…check out these catchy laundry garden pots! Tell us what you have done to green your laundry. Are we missing anything? Let us know….

Garden washboard, photosource: flickr.com

Does Organic Cotton Equal Organic Jeans?

Linda Loudermilk denim featured at http://girldir.com

By Brit

Apart from the lycra to make skinny jeans fit supernaturally tight, jeans are made of cotton. Cotton, the most popular natural fiber in the world, is also one of the most pesticide-dependent crops, making a switch to organic cotton not just desirable, but vital.

In response to consumer demand, more and more farmers are converting to organic cotton. The current definition of organic cotton means that which is grown organically, in the same way as a food crop. Once the cotton has been picked, however, there are no standards for organic processing.

Cotton processing workers are exposed to heavy machinery, and cotton dust which irritates the lungs. And then there’s the weaving, then cutting and sewing, and dying of the garments. The rise of organically grown cotton is wonderful, but if the workers who process it and sew and dye the garments are being subjected to the same low standards as regular garment workers traditionally are, then we have not come all that far.

Organic cotton is almost always ginned and milled on the same machines as regular cotton, which would imply those who process it labor under the same conditions. “Ginning” has nothing to do with Tanqueray – it is the process where cotton seeds are removed from the cotton fibers.

And then, once the fabric is made, and the jeans are cut and sewn, they are dyed, and then depending on the style, distressed, faded, resin coated, using chemicals and enzymes. Synthetic dyes are notorious pollutants and their use consumes several gallons of water to dye one pair of jeans. White and pale colored jeans no better – they are bleached.

Despite the popularity of organic t-shirts and baby clothes, organic denim is still nowhere near as prolific as you would expect, especially considering most women’s wardrobes revolve around the perfect pair (or eight) of jeans.

Here’s a look at some high-profile and lesser-known organic denim labels.

Levi’s organic denim at shown at treehugger.com


Levi’s launched the Eco range of organic cotton jeans in 2007, but how ecological are they? Is it possible to make a fairly traded organic pair for $70? Compare, the Levi’s Capital E premium jeans, hand sewn, dyed with natural indigo, and hand processed with minimal chemicals, which retail at $198.

Edun denim featured at http://www.tobi.com

Bono, Ali Hewson and Rogan Gregory brought organic, fairly traded jeans to international attention with Edun. The brand emphasises fair trade and fair working conditions in their factories. Edun’s signature inky blue denim styles are worthy of the amount of times they have graced red carpets.

Rogan Gregory’s other lines, Rogan, and Loomstate, also use organic fabrics, “All Loomstate factory partners are required to adhere to a code of conduct and Terms of Engagement in our company manufacturing agreement. These factories must use the highest environmental and labor standards, controlling factory pollution, and enforcing fair labor as the cornerstone of the effort.” Edun and Loomstate jeans retail for $150-$200, with Rogan jeans running around $250.

Kuyichi denim at http://www.inhabitat.com


Kuyichi are a Dutch company who are trying to make the field-to-store process as ecological and sustainable as possible. Kuyichi jeans are made of fairly traded Peruvian cotton. The cotton farmers are partners in the company, and they get to voice problems, and share in the profits. Not officially available in the US (yet) but can be obtained through retailers like ASOS who ship to the States. The desirable lightweight boyfriend trousers are $150, comparable with other premium denim brands.

Good Society denim featured at http://www.slingandstones.com


Slings and Stones American grown (and Japanese processed – but let’s not pick about air miles) organic cotton skinny jeans can out-skinny the best of them. The slim-cut denims are fair trade, and the neat detailing, particularly the zig-zag yoke, sets these apart. I love the square button and rivets, all handmade and antiqued in India from 24K gold. Anyone else noticed the trend for gold hardware on designer denim? I can’t decide if it’s tasteful or tacky.

Sharkah Chakra denim found at http://www.hippyshopper.com


Sharkah Chakra jeans are gorgeous, made with handpicked cotton, woven on hand looms in India, and signed by the person who made them. They have pretty pocket detailing, a beyond-fabulous fit, and more of that gold hardware. They “lay claim to having created the greenest jeans available in the world of fashion”. A neat touch is the option to order your size with a variety of inseams, but then I would expect a certain amount of customization for the $330 price tag.

ROMP, a British design duo in the process of conquering Los Angeles, claim to be the ‘World’s First Soil Association Certified and Global Organic Textile Standard Certified Couture Fashion House,’ with their body-conscious dresses and denim. Their innovative website offers you a chance to trace where the garment was sewn, the fabric processed, (with vegetable dyes and natural bleaches) and the cotton grown. The $340 white cotton wide-leg jeans are on my dream-big-wish-list for this summer. I would be skipping the paradoxical accompanying fox-tail though. (Note: their glitzy website should not be viewed on anything other than broadband, or your internet browser will suffer the same fate as the fox.)

$300 pairs of jeans, however worthy, are just not in the budget of most people. Here’s a label to watch out for: Good Society, who “present an affordably priced, forward thinking collection that is fully sustainable – both ecologically and socially”. Good Society organic, fair trade jeans run around $100 and their sleek, clean style is what I’ll be choosing for my summer denim purchase. A raw denim indigo skinny pair would be perfect in my wardrobe.

Organic jeans – true, all the way from cotton seed to wardrobe organic jeans – do exist. Independent companies who know that if they take the lead to produce jeans with the least footprint possible, then people who are equally committed to living lightly on the planet will buy them, and other designers and manufacturers will be inspired to follow.

We’ve forgotten how much work it is to make things by hand. Making one pair of jeans involves an incredible amount of work, and the price of a fairly-traded, organic pair reflects what it actually costs to pay people a living wage to plant grow, harvest, sort, gin, mill, weave, cut, sew, dye and process one pair of jeans.

It’s hard to stop thinking about jeans as a garment for the masses, as they have been throughout their history. But perhaps it’s time to respect what actually goes into one pair of jeans, and instead of buying one, or two, or three cheap jeans, choose and love one organic pair.

What is your favorite pair of organic jeans? Tell us about them….greencottonblog@gmail.com

Eco-Celebrity: is this a fad or the real thing?

Photo: Leonardo DiCaprio in 11th Hour, Treehugger. Dicaprio’s climate change initiatives 11thhourtakeaction and dicaprio.org

**Important notice: Green Cotton has moved to a new host. For our most up-to-date posts and current blog, please visit www.greencottonblog.com (or click on any of these hyperlinks). You can read more on this particular post and also comment on it by going to greencottonblog. We hope to see you there!**

By Erin Dale

Thanks to a dose of star power, the green movement is enjoying the Hollywood spotlight. All you have to do is pick up the latest tabloid (“Stars—they’re just like us! Cameron Diaz gasses up her hybrid”) or check out sites like ecorazzi.com, and you can see just how trendy “celebrity green” has become.

From Cate Blanchett, who lives in a solar-powered home, to Leonardo DiCaprio, whose documentary The 11th Hour urges environmental change, the eco-trend only seems to be growing. But how can we tell if it’s anything more than that—just the latest La-La-Land craze, destined to fade like Uggs and leggings?

Just as it’s hard to discern whether or not a company claiming to sell “natural” or “organic” products is merely greenwashing, it’s impossible to know whether a celeb attaching himself to a cause really cares. But who are we to judge, anyway? If Brad Pitt is only globe-hopping and raising awareness to get attention, what does it matter, so long as he’s getting something done? Fad or no, celebrities calling attention to the green movement should do more good than harm.

Google “green celebrities.” I did, and various lists popped up. Many eco sites have complied lists of the “greenest” stars. While it’s certainly hard to say who indeed has the smaller carbon footprint, it was fun to make a list of my own. Rather than trying to decide who’s “greener than thou,” I’ve ranked my five favorites:

5. Hayden Panettiere. She’s only 18, but the Heroes starlet has already done a world of good. As a vegetarian, she’s passionate about animals and received PETA’s “Compassion in Action” award. She made headlines last fall for her in-ocean protest against Japanese whalers, risking her life as they slaughtered dolphins in dangerous proximity to Hayden and her fellow protesters (the act also earned her a Japanese arrest warrant!). Saving dolphins is a pretty green act; however, Hayden endorses companies like Neutrogena (whose products are not on PETA’s animal-safe list) and Candies, which produces not-so-eco-friendly fashion. Ah, well. She’s still young!

4. Daryl Hannah. Forget “tree hugger.” Daryl’s a tree crusader! Another blonde actress causing a ruckus to help the environment, she was arrested last year for her 23-day “tree-sit” to save L.A.’s South Central Farm. The arrest may seem extreme, but Daryl also walks the green talk; she’s known for her environmental activism and drives a biodiesal car.

3. Leonardo DiCarpio. Either I’m still getting over my Titantic crush, or there’s just something really attractive about a suave actor using his star power for global good. Sure, he’s not the only one, but Leo’s activism makes him stand out from the pack. And he’s been leading the eco pack for a while now—he started the Leonardo DiCaprio Foundation, which raises environmental awareness, a decade ago. From driving a Prius to producing and narrating The 11th Hour, Leo’s working hard to preserve the environment. I can’t wait to see his next project, Planet Green’s “Eco-Town,” a reality series that shows the rebuilding – or, rather, green-building – of a tornado-ravaged Kansas town.

2. Alicia Silverstone. Remember Batgirl? She’s the second – but not the last – superhero celeb on my list that uses her powers for good, not evil. Alicia’s been a vegan for years, and in addition to being PETA’s Sexiest Female Vegetarian in 2004, she’s the first celebrity to do a nude endorsement for the activist group. But she caught my attention back in June 2005, when she and her husband, musician Christopher Jarecki, married in an eco-chic ceremony in Lake Tahoe. Everything, from the wedding favors to Alicia’s heirloom wedding band, came from recycled materials. She and her husband continue to live a green lifestyle in their solar-paneled home.

1. Edward Norton. It’s hard to get much greener than the Hulk! Norton is another actor who plays a superhero, and, in real life, works overtime to save the earth. He may appear greener than ever in this summer’s The Hulk, but going green is nothing new for Norton; he grew up with green living, thanks to his environmental-lawyer dad. It’s truly all in the family—Norton’s grandfather started the Enterprise Foundation, a non-profit organization that helps develop affordable homes throughout the U.S. (Norton has been involved since he was 18). Norton works on many environmental causes, the PBS series Strange Days on Planet Earth being his latest.

And when it comes to this phenomenon of eco-celebrity, Norton has the best notions. When asked by Vanity Fair (April 23, 2008, vanityfair.com) about using his star status to bring attention to certain issues, Norton said, “It is an opportunity. That is a good way of putting it. I have a very negative reaction to what I perceive as superficial involvement with things… personally I don’t like to get involved in things in which I don’t think I have a substantive expertise to the point where I can maintain an engagement… But given my background and the platform that I have available to me, I’d like to do a little more than that… I’d rather do something like this series that is a substantial, ambitious project that can bring a higher level of actual scientific rigor to questions, and beyond its broadcast goals can bring a far-reaching educational component. If I can do that, then it becomes worthwhile.”

Who is your favorite Green star? What are your thoughts on the matter? Tell us what you think through comments box below or email: greencottonblog@gmail.com

Nau: A company Ahead of its Time?

Photosource: grooveygreen.com featuring Nau clothing

NY Times Fashion & Style section announced this morning that the much coveted Nau is going out of business. Sundance Channel did a piece on them this week too in their ‘Big Ideas for a Small Planet’ which I blogged about on May 3rd. Unfortunately Nau’s website posts the sad letter from the team stating that that they are ‘saying goodby for Nau’.

While we knew the company took on significant risk, and that there were questions from the beginning as to whether the model would actually work, I must admit that I increasingly felt confident in the staying power of their brand. I’ve been reading about Nau since last September, and just last month a half dozen people I knew asked me if I had heard about this company. They successfully seem to be generating ‘buzz’ around their company.

Yet at the same time, significant investment went into the company – from its design and manufacture of high tech ‘green’ fabrics to designing and sewing the clothes, to building brick and mortar stores and creating a cutting edge website. Unlike the mom and pop online green boutiques, Nau was positioned as the next Nike from the get go. One reviewer I read last fall noted correctly that the company is postured to either succeed beautifully or fail miserably. Unfortunately, it seems that the latter has won out.

Why? Led by former Nike executives, the Nau team is not lacking in the experience, leadership or management arena. While they are ‘green’ in the environmental sense, management wise, this is not the case. So what is it? According to the team, the economy is cited as the main factor in their decline. Slowing consumption, rising fuel costs, rising cost of goods, decreasing purchases….we have heard it more than once in the last few months. So while I agree that the economy is forcing more than a handful of retailers to change course and downsize, I would also venture to say that a few other things could have been done to help stay afloat. (1) One is that their prices seemed high for what they offered and for who they targeted. While I can absolutely appreciate their stylistic, very green apparel, Americans may not be quite ready for those prices at to buy on the green principle as such. Take a look at Cheapest Dress in the World – with expectations as low as $8.98, can we stretch our imaginations to pay $300 for a spring coat?
(2) Color schemes and styles may have been too muted. Everything seemed a bit too dark. Not enough brightness, freshness and newness. Or maybe they were not geared toward women as much as men? I am not sure, but something seemed slightly off. (3) Finally, with REI and Patagonia ‘down the street’ so to speak, or one ‘url tab’ away on the Internet, one has to have a pretty compelling reason to go to Nau rather than long-established, trusted brands. Both of these companies are increasingly stepping out of the pure outdoor gear space and into more fashion-forward ‘office-adaptable’ clothing as well as are increasingly ‘green.’

Also, Nau mentioned that their stores encouraged people to ship whatever products they purchase to their homes rather than carry away with them. I would have to say that this seems troublesome. Counterintuitive from every angle. Isn’t one satisfaction from shopping the ability to carry the item home with you and brighten your day? Also, isn’t walking home with something intuitively more ‘green’ than having it shipped to your house? From a consumers standpoint, I can see how this policy would be troublesome.

All in all however, I must say that I am sorry to see Nau go. I really admired their mission, vision and core company principles. Part of me thinks they may be jumping the gun—who knows what could have been possible if they road the wave a little longer? At the same time, in this economy nothing is certain, and if product, price and promotion are slightly off mark, well, there is not much hope for survival. Wishing the team at Nau all the best in their next venture.

Send me your comments to greencottonblog@gmail.com or post below.

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Plastic Bags: Minimizing the Damage

Photosource:http://www.blogto.com/upload/2008/04

Each year, millions of Americans consume, purchase and/or use billions of plastic bags (grocery, pharmacies, food, takeout, clothing and other purchases). Did you know that it takes anywhere from 400 to 1,000 years for a plastic bag to degrade? The ubiquitous plastic bag is made out of polyethylene, and happens to be one of the hardest materials to degrade naturally.

So, what exactly happens to all those bags that get thrown in the trash?

PLASTIC BAG CONSUMPTION FACTS

• Each year, an estimated 500 billion to 1 trillion plastic bags are consumed worldwide. That comes out to over one million per minute. Billions end up as litter each year.

• According to the EPA, over 380 billion plastic bags, sacks and wraps are consumed in the U.S. each year.

• According to The Wall Street Journal, the U.S. goes through 100 billion plastic shopping bags annually. (Estimated cost to retailers is $4 billion)

• According to the industry publication Modern Plastics, Taiwan consumes 20 billion bags a year—900 per person.

• An estimated .7% or 49,600,000 end up as litter each year.

• Four out of every five bags handed out at grocery stores are plastic.

• They are rarely recycled and don’t degrade in the natural environment, much less in a landfill.

Primary source & for more information, see Trellis Earth.

SOLUTIONS: Where do we start?

We’ve been hearing a lot lately about the biodegradable bags, e.g. the corn bag. So what’s out there? Is this really a solution?

Biobag among others have come up with a fully biodegradable and compostable plastic bag solution.
Their bags are apparently made from a proprietary Mater-Bi, which contains GMO free starch, biodegradable polymers and other renewable resources. No polyethylene is used in the production process. Biobag uses a new plastic derived from corn and supposedly fully composts in 30-60 days (in commercial composting conditions).

Trellis Earth seems to offer another solution through their plastic bag line as well as alternatives to other plastic goods (all fully biodegradable).

What about paper bags?

According to Trellisearth, paper bags can be even worse than plastic bags.

‘Paper sacks generate 70 percent more air and 50 times more water pollutants than plastic bags. It takes 91 percent less energy to recycle a pound of plastic than it takes to recycle a pound of paper. And paper bags can’t even be used in composting programs and don’t decompose any faster than plastic bags once they end up in a landfill.’ Source: http://www.trellisearth.com/index.php?main_page=index&cPath=10

Like Biobag,Trellis Earth’s biodegradable bioplastic bags are also made from corn polymers, starches and complimentary ingredients.

CHALLENGES

Of course, these bags are not readily available yet. Demand is still relatively low, and cost higher, so its not as easy as asking your local grocer if they can pack your groceries in a biobag. However, the more we ask, the more we will get.

Its important to remember that convenience plays a huge role (not to mention cost). So if a plastic bag is all that is available on our errand on the way home from work, guess what? Most of us will take the plastic bag and go (myself included!).

WHAT CAN BE DONE?

(1) Companies need to make it easier for consumers to make the right choices.

(2) Likewise, we consumers need to put pressure on our favorites companies.

I believe that plastic bag alternatives should to be readily available at stores and businesses should encourage customers to bring their own bags (it will save them money too!). Trader Joe’s does a great job at this. There is a weekly lottery for people who bring their own bags even, in addition to their selling their own line of reusable bags. Whole Foods is also moving in the right direction as well. By putting pressure on our local businesses to make these choices available, we will make it clear that these decisions matter and we all want to be part of the solution.

(3) Bring an extra bag with you wherever you go. Leave one in the car, and pack one in your bag. There are plenty of compressible bags on then market (eg the chico bag) that fold-up and hat can fit into any handbag or purse.

(4) Finally, if the damage has already been done and you have a mountain of plastic bags in your recycling bin, there are creative things you can do with them! Take one woman who has figured out how to fuse used plastic bags together to make sturdier, fasionable, re-usable larger totes. She laso makes waterproof liners, wallets, and and floor cushions. For more on this, see Lifehacker on fusing plastic bags for grocery shopping.

Let me know what you do email at Greencottonblog@gmail.com

Take a minute to do a Green Cotton survey on plastic bag consumption (30 seconds). Click Here

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Green Cotton Celebrates Earth Day

HAPPY EARTH DAY!

Photosource: http://www.newworldbiomass.com

5 Things you can do on Earth Day to make a difference.

(1) Attend your areas local events – see more at Earth Day Network (and highlights below)
(2) Ride your bike, walk or take public transportation to wherever you go.
(3) Recycle.
(4) Read more about Climate Change and call your local senator/representative.
(5) Take the Sustainability Tour. Learn how about our US environmental footprint. Topics include waste, buildings, climate, water, energy, food, materials, transportation. ways to improve. Source Center for Sustainable Systems.

Inspirational quotes for the day:

“The good news is we know what to do. The good news is, we have everything we need now to respond to the challenge of global warming. We have all the technologies we need; more are being developed. And as they become available and become more affordable when produced in scale, they will make it easier to respond. But we should not wait, we cannot wait, we must not wait.” — Al Gore

“To waste, to destroy, our natural resources, to skin and exhaust the land instead of using it so as to increase its usefulness, will result in undermining in the days of our children the very prosperity which we ought by right to hand down to them.” — Theodore Roosevelt

A look back on Earth Day through history:
According to Wikipedia, Earth Day 2007 was one of the largest Earth Days to date, with an estimated billion people participating in the activities in thousands of places like Kiev, Ukraine; Caracas, Venezuela; Tuvalu; Manila, Philippines; Togo; Madrid, Spain; London; and New York. Founded by the organizers of the first April 22 Earth Day in 1970, Earth Day Network promotes environmental citizenship and year round progressive action worldwide.

Earth Day Network is a driving force steering environmental awareness around the world. Through Earth Day Network, activists connect change in local, national, and global policies. Earth Day Network’s international network reaches over 17,000 organizations in 174 countries, while the domestic program engages 5,000 groups and over 25,000 educators coordinating millions of community development and environmental protection activities throughout the year. Earth Day is the only event celebrated simultaneously around the globe by people of all backgrounds, faiths and nationalities. More than a half billion people participate in Earth Day Network campaigns every year.

What is happening around the world this week?
1. In San Francisco, Green Apple Festival is hosting its second annual event in Golden Gate Park. Should be a wild and fun event with Bill McKibben as a guest speaker, live music and a goal to get 1 million calls to congress for tougher Climate Change legislation.
2. In Barcelona, organizers are hosting the Catalunya Earth Fair to be held in Parc de la Ciutadella. Theme: the Fight Against Genetically Modified Organism which Poison the Planet.

3. In Buenos Aires, there is an event in Plaza Naciones Unidas (United Nations Square), organized by Butterfly Comunicación Ambiental. Theme: not an academic, entertaining but also with purpose to raise awareness. The event will target the 4 main environmental issues in Argentina: Garbage, Energy, Water, Transportation.

4. In Miami, Green Apple Festival comes for the first time with an event for the whole family. Environmental leaders, community activists, A-list talent and top speakers will all CALL FOR CLIMATE, a demand for immediate, effective and equitable action against global warming.

5. Tokyo is holding an event in Yoyogi Park, organized by Earthday Tokyo, a Social Movement promoting a greener economy. Focus topics include Earthday Energy Action, managed 100% by green energy, solar, bio-diesel and hydrogen. Earthday Food Action: Organic, locally produced, non-GMO food will be available from over 40 different restaurants, cafes on site. Earthday Agri Action : Organic Farmers Market.

Thousands of other events are happening with an estimated one billion people participating around the world. Join in the fun and do your share.

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