Linda Loudermilk denim featured at http://girldir.com
Apart from the lycra to make skinny jeans fit supernaturally tight, jeans are made of cotton. Cotton, the most popular natural fiber in the world, is also one of the most pesticide-dependent crops, making a switch to organic cotton not just desirable, but vital.
In response to consumer demand, more and more farmers are converting to organic cotton. The current definition of organic cotton means that which is grown organically, in the same way as a food crop. Once the cotton has been picked, however, there are no standards for organic processing.
Cotton processing workers are exposed to heavy machinery, and cotton dust which irritates the lungs. And then there’s the weaving, then cutting and sewing, and dying of the garments. The rise of organically grown cotton is wonderful, but if the workers who process it and sew and dye the garments are being subjected to the same low standards as regular garment workers traditionally are, then we have not come all that far.
Organic cotton is almost always ginned and milled on the same machines as regular cotton, which would imply those who process it labor under the same conditions. “Ginning” has nothing to do with Tanqueray – it is the process where cotton seeds are removed from the cotton fibers.
And then, once the fabric is made, and the jeans are cut and sewn, they are dyed, and then depending on the style, distressed, faded, resin coated, using chemicals and enzymes. Synthetic dyes are notorious pollutants and their use consumes several gallons of water to dye one pair of jeans. White and pale colored jeans no better – they are bleached.
Despite the popularity of organic t-shirts and baby clothes, organic denim is still nowhere near as prolific as you would expect, especially considering most women’s wardrobes revolve around the perfect pair (or eight) of jeans.
Here’s a look at some high-profile and lesser-known organic denim labels.
Levi’s organic denim at shown at treehugger.com
Levi’s launched the Eco range of organic cotton jeans in 2007, but how ecological are they? Is it possible to make a fairly traded organic pair for $70? Compare, the Levi’s Capital E premium jeans, hand sewn, dyed with natural indigo, and hand processed with minimal chemicals, which retail at $198.
Edun denim featured at http://www.tobi.com
Bono, Ali Hewson and Rogan Gregory brought organic, fairly traded jeans to international attention with Edun. The brand emphasises fair trade and fair working conditions in their factories. Edun’s signature inky blue denim styles are worthy of the amount of times they have graced red carpets.
Rogan Gregory’s other lines, Rogan, and Loomstate, also use organic fabrics, “All Loomstate factory partners are required to adhere to a code of conduct and Terms of Engagement in our company manufacturing agreement. These factories must use the highest environmental and labor standards, controlling factory pollution, and enforcing fair labor as the cornerstone of the effort.” Edun and Loomstate jeans retail for $150-$200, with Rogan jeans running around $250.
Kuyichi denim at http://www.inhabitat.com
Kuyichi are a Dutch company who are trying to make the field-to-store process as ecological and sustainable as possible. Kuyichi jeans are made of fairly traded Peruvian cotton. The cotton farmers are partners in the company, and they get to voice problems, and share in the profits. Not officially available in the US (yet) but can be obtained through retailers like ASOS who ship to the States. The desirable lightweight boyfriend trousers are $150, comparable with other premium denim brands.
Good Society denim featured at http://www.slingandstones.com
Slings and Stones American grown (and Japanese processed – but let’s not pick about air miles) organic cotton skinny jeans can out-skinny the best of them. The slim-cut denims are fair trade, and the neat detailing, particularly the zig-zag yoke, sets these apart. I love the square button and rivets, all handmade and antiqued in India from 24K gold. Anyone else noticed the trend for gold hardware on designer denim? I can’t decide if it’s tasteful or tacky.
Sharkah Chakra denim found at http://www.hippyshopper.com
Sharkah Chakra jeans are gorgeous, made with handpicked cotton, woven on hand looms in India, and signed by the person who made them. They have pretty pocket detailing, a beyond-fabulous fit, and more of that gold hardware. They “lay claim to having created the greenest jeans available in the world of fashion”. A neat touch is the option to order your size with a variety of inseams, but then I would expect a certain amount of customization for the $330 price tag.
ROMP, a British design duo in the process of conquering Los Angeles, claim to be the ‘World’s First Soil Association Certified and Global Organic Textile Standard Certified Couture Fashion House,’ with their body-conscious dresses and denim. Their innovative website offers you a chance to trace where the garment was sewn, the fabric processed, (with vegetable dyes and natural bleaches) and the cotton grown. The $340 white cotton wide-leg jeans are on my dream-big-wish-list for this summer. I would be skipping the paradoxical accompanying fox-tail though. (Note: their glitzy website should not be viewed on anything other than broadband, or your internet browser will suffer the same fate as the fox.)
$300 pairs of jeans, however worthy, are just not in the budget of most people. Here’s a label to watch out for: Good Society, who “present an affordably priced, forward thinking collection that is fully sustainable – both ecologically and socially”. Good Society organic, fair trade jeans run around $100 and their sleek, clean style is what I’ll be choosing for my summer denim purchase. A raw denim indigo skinny pair would be perfect in my wardrobe.
Organic jeans – true, all the way from cotton seed to wardrobe organic jeans – do exist. Independent companies who know that if they take the lead to produce jeans with the least footprint possible, then people who are equally committed to living lightly on the planet will buy them, and other designers and manufacturers will be inspired to follow.
We’ve forgotten how much work it is to make things by hand. Making one pair of jeans involves an incredible amount of work, and the price of a fairly-traded, organic pair reflects what it actually costs to pay people a living wage to plant grow, harvest, sort, gin, mill, weave, cut, sew, dye and process one pair of jeans.
It’s hard to stop thinking about jeans as a garment for the masses, as they have been throughout their history. But perhaps it’s time to respect what actually goes into one pair of jeans, and instead of buying one, or two, or three cheap jeans, choose and love one organic pair.
What is your favorite pair of organic jeans? Tell us about them….firstname.lastname@example.org