FutureFashion jump-started a remarkable eco-runway show yesterday in New York with more than 30 top designers showcasing luxurious, hot, AND environmentally-friendly designs. As one of the largest eco-huate couture events to date, designers including Behnaz Sarapfour, Bottega Veneta, Boudicca, Burberry, Calvin Klein, Derek Lam, Diane Von Furstenberg, Donna Karan, Doo.Ri, Doro Olowu, Giambattista Valli, Givenchy, Isabel Toledo, Jil Sander, Marc Jacobs, Marni, Martin Grant, Martin Margiela, Michael Kors, Moschino, Narciso Rodriguez, Ralph Lauren, Rodarte, Rogan, Stella McCartney, Thakoon, Threeasfour, Versace, and Yves Saint Laurent contributed to the success.
Designers made garments with renewable, reusable, non-polluting materials including sasawashi, piña, bamboo, organic cotton and wool, corn-based fibers, recycled fibers and/or fabrics and biopolymers. Designers are encouraged to use techniques that reduce environmental impacts of manufacturing and production as well as source locally produced sustainable materials. For example, designers not only aim to reduce their manufacturing carbon footprint, but also to reduce toxic chemical usage in fabric processing (one concern with bamboo).
As part of Earth Pledge, FutureFashion is an initiative to educate, research and demonstrate the inherent value and increasing potential of fusing style with sustainability within the fashion industry. Fashion week 2008 is one of their many events of this year.
FutureFashion notes that ‘25% of agricultural pesticides are used on cotton, causing major water pollution, chronic illness in farm workers, and devastating impacts on wildlife. In the United States, cancer rates in states that produce cotton are significantly higher than in neighboring states that do not. The acidic chemicals used to process synthetic fabrics find their way into our rivers and streams, lowering the pH and destroying ecosystems. Materials such as bamboo and hemp are faster growing, more durable, and more renewable than conventional textiles. ‘
According to FutureFashion, sustainable style is attainable and does not require limitations in the variety or quality of products that designers offer: from couture to sportswear to home furnishings.
Top Photo by Dan Lecca
Top Dress by Halston