After four years of serving the e-commerce marketplace, Sean and Susan Bartlett recently announced that they will be closing up their Pangaya online shop. According to a correspondence with TreeHugger, the reason is that the company is not returning as much on their investment at this point, as hoped. The company will be missed by many, as a convenient, reliable source for some of the most fashionable, sustainable designs out there: e.g. Stuart and Brown, Ecoganik, Blue Canoe, UNDESIGNED, and others.
While on the one hand, statistics indicate that demand for organic cotton, and organic fibers such as bamboo, in general keeps increasing, the reality is that the green apparel market is still challenging to be profitable. Given the myriad of style, brand, price, convenience and other variables that factor into women’s clothing choices, it is no small feat to get that equation right for on-line shoppers. Being green, does not indicate sure fire success, and even being stylish does not, as Pangaya has proven.
Pangaya is a good example of a company that provided very stylish clothing at a very reasonable price in a convenient manner. If they could not create a sustainable business model, then what does this mean for others starting out or already in the early stages? Time will tell, but as demand for all natural fibers such as organic cotton, bamboo, soy, hemp and even organic silk and wool, increases, hopefully new companies will continue to enter the market and prove otherwise. We must thank Susan and Sean for carving the brave path with Pangaya, making it easier for others to follow in their footsteps.
All inventory will be marked down up to 80% until it is depleted, so buy your favorite designs now at Pangaya.